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Business Skills for the Modern Creator

Broward County, FL
Program Year: 2021

Abstract:
Two months after the pandemic shuttered the arts and culture sector across the nation, Broward Cultural Division launched Business Skills for the Modern Creator - a free, virtual bi-weekly professional development series taught by industry professionals to provide creatives with the skills needed to become more agile and business-savvy in the changing economy. Over the course of three months, participants learned how to create successful business and marketing plans, boost sales, expand their customer base and build successful partnerships. Business Skills for the Modern Creator sessions were offered free of charge and streamed live on Broward County Cultural Division’s Facebook and YouTube platforms where they are now hosted permanently so that these important resources are accessible at any time for creatives all over the world. The series consisted of six three-hour virtual workshops, with two lessons per session, and provided individual artists and creatives with one-on-one coaching and check-ins, and concluded with an option for a business plan critique. In total, the series was viewed by more than 6,195 individuals across both digital platforms.

Contact:
meredith clements
Marketing