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Probation External Affairs: Community Engagement and Outreach Campaign

San Bernardino County, CA
Program Year: 2019

The most powerful tool in the External Affairs Unit has been our presence on social media. For more than 110 years, Probation has maintained a vision to provide for the safety, health, and social service needs of county residents by protecting the community and facilitating access to rehabilitative services. To best serve residents it is important to provide civic education and community engagement that promotes an understanding, appreciation of, and stories about probation services and successes. In short, we promote what we do and why we do it. In recent years, however, increasing numbers of citizens have developed negative views of law enforcement and services received through law enforcement. As a result, many have disengaged from positive views of law enforcement, supporting family members involved in the justice system, or seeking assistance from probation. Another result has been, the hesitation of probationers to fully engage in the available programs provided through probation. Recognizing that individuals do not automatically become responsible probationers but must be educated for opportunities, the Probation External Affairs Division has developed an array of civic education, community engagement and outreach strategies to capitalize on the department’s services, probationer success stories, community activities and visibility.

Lisa Bari
Executive Secretary III